A GOOD MARKET STUDY, A MUST FOR A SUCCESSFUL PROJECT
Your positioning can only be established after a prior study of your market. This study should cover these three elements:
Trends in your market: Determine and analyze the opportunities your market offers you: pre-existing ideas, new concepts to introduce …
Your customers: Identify your target customers or your niche. Study their behavior, their needs and their budget. This will allow you to offer a more relevant product. A young active man will tend to look for a T1 or T2, while a family of 5 will prefer to settle in more spacious apartments or individual accommodation for example. Likewise, a buyer wishing to rent his property will have different expectations from another who will invest it as a main residence, or even one who is looking for a second home or vacation home …
Your competition: Keep an eye on your competitors: the nature and quality of their products, their price ranges, their advertising strategies … Your goal being to beat this competition, this information will serve as a basis for your benchmarking.